Email is a tried and true way of reaching your target audience, but it can be tricky. You can’t expect them to always read your message at the exact moment you send it. You have to make sure that your email not only gets into the right inbox but also gets noticed. And let’s face it: most of us check our email just a few times a day.
The rest of the time, it sits in a folder on our phone or computer – out of sight, out of mind. That means if you want to catch people’s attention when they are most likely to open and read your emails, you need to stand out from everyone else who is sending them at that exact moment. This is why so many businesses fail with their initial targeted email marketing campaigns.
Why is Email Marketing Still Relevant?
First, let’s look at the numbers: email marketing has a 43% open rate compared to 2% for social media. It has a 6% click-through rate compared to 0.9% for social media. This means that email marketing is still a powerful method to reach your target audience. If you choose the right channel to send your message, it has the highest conversion rates. In short, email marketing is still relevant because it has the highest chance of your customers clicking through to your site. Email marketing helps you with building relationships with your customers. It allows you to be more personal and create a better connection than you can with other digital channels.
How to Find the Right Audience
Email marketing is usually for your existing customers rather than for finding new ones. That means you need to get the list of people who have bought from you or otherwise given you permission to communicate with them. If you don’t have an email marketing list yet, you need to start by finding your customers and getting their permission to send them emails. Ask your existing customers for their email addresses. You can do this at the checkout page, on your website, or at a live event. Don’t just add these email addresses to a general mailing list. You need to create a segmented list so that you can send each customer emails that are relevant to them. If you don’t have many customers yet, you can start building an email marketing list with a lead magnet. This is some type of free offer that encourages people to give you their email address in exchange for the freebie. For example, you could offer a free mini-course on how to start a business.
How to Build a List
Once you have customers’ permission to send them emails, you need to get them onto a list. There are two ways to do this: Host your own list - This option is great for small businesses because you have full control over managing the list. The downside is that it requires technical know-how and the cost of setting it up can vary depending on your needs. Use a commercial email marketing service - This is a simpler way to get started with email marketing without the need to manage a full-blown email list. You send your messages to their system, and they get delivered to your customers. They manage the communications, and you only have to worry about sending your emails.
The 9 Types of Emails You Can Send
Once you have your email marketing list set up, you need to start sending emails to your subscribers. The best way to do this is to start by sending emails that your customers will appreciate receiving in their inbox. Here are 9 types of emails you can send to engage your customers and improve your business. Welcome emails - This is the best place to start your email marketing campaign. Welcome your new subscribers by letting them know how happy you are to have them on board. Make it easy for them to subscribe. If you are using a lead magnet, make it clear what they have to do to get your freebie. Product/content updates - Let your customers know if there are any changes to the product they purchased or changes to the information you send out. This will also help you to maintain a consistent brand identity. Customer service emails - Letting your customers know that you are there to help them if they have a problem with your product or service builds trust. But don’t send these emails too often. Growth emails - Tell your customers what you are doing to grow your business. Let them know how they can help you. This includes information about your staff, your plans for expansion, and ways to get more customers.
Tips for Success With Your Email Marketing Campaign
- Keep it short: The attention span of most readers is only a few seconds. Make your emails short and to-the-point. - Put your best foot forward: Choose an email service that has a good reputation for getting your emails into subscribers' inboxes. Make the subject line something that will get people to open the email. - Use different types of emails: Balance your welcome and growth emails with content and customer service emails. This will keep people from getting bored with your emails. - Track your results: Once your email marketing campaign is underway, track your results. This will help you to improve your email marketing efforts in the future.
Conclusion
Email marketing is a powerful way to reach your target audience and increase your sales. The key is to find your customers, build a list, and send them emails they will appreciate receiving.
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